What Does MSRP Mean?



If you are looking for a place to help you find a reasonable selling price as well as walk you through the process of buying a car, Riverside Buick GMC is the dealership for you. Before we get into the specifics of buying a new vehicle, you might be wondering what an MSRP is? MSRP stands for Manufacturer Suggested Retail Price and is the starting point that the manufacturer recommends a Cartersville dealership sells a vehicle at. 

The MSRP is determined by the market price, if a vehicle is in high demand, and the cost of making the vehicle. Learn more about the MSRP meaning with us at Riverside Buick GMC near Rome today. You can also visit our finance and insurance information page for more facts about sticker prices, dealer invoice prices, cash rebates, credit scores needed to finance a car, and more. 

What is MSRP?

MSRP is the suggested pricing given to car dealers to sell the vehicle at. Let’s learn more about MSRP before you shop with us at Riverside Buick GMC near Acworth:

• A certain model will share the same MSRP across all dealerships, as the price is determined by the manufacturer. 
• The MSRP is the same for each of the vehicles in the same model class, but it won’t be the same for every vehicle the manufacturer sells. SUVs will have a different price point than sedans or trucks. 
• Car shoppers can find the MSRP on the manufacturer website or on the dealer website, and can use this to negotiate prices with our finance center. 

How is the MSRP Set?

• The MSRP sets an entry level vehicle’s base price without considering additional features and accessories. 
• Additional features or a higher configuration will raise the price of the vehicle. 
• The manufacturer can recommend a MSRP, but this does not mean that will be the price the dealership chooses to sell the vehicle at. 
• Depending on the invoice price, the dealer may raise or lower the price for you near Canton.
• If a vehicle is in higher demand, they may sell the vehicle closer to the original MSRP, while a less popular model may be set at a discount. 

Learn More About MSRP and the Invoice Price at Riverside Buick GMC! 

Now that you know a little more about the MSRP and how it is set, apply for financing or learn more about the dealer incentives to make your vehicle more affordable today.