The History of Buick

1962 Buick Special

Since 1903 Buick has been manufacturing some of the finest luxury automobiles Rome area drivers could buy. From the first horseless carriages to grace 20th century roads, to the stunning Avenir line of today, if you want a well-appointed ride you can count on, you want a Buick.

Where is Buick From?

By 1899, David Dunbar Buick was building gasoline engines in Detroit, MI with his engineer, Walter L. Marr. Together, they designed and built the first Buick around that time. They worked on, and perfected their design, incorporating and creating the Buick Motor Company of Detroit in 1903. In 1904, the corporation was dissolved and moved to Flint, MI when their main financial backer sold their interest to Flint Wagon Works. It was with this move that Buick Motor Company of Flint was born.

An Automotive Powerhouse

The early years at Buick were lean, the company nearly went bankrupt in the beginning, but thanks to the business acumen of the company’s new owner, Billy Durant, they rallied and became the number one selling automaker in America by 1908 and a financial pillar for General Motors, the world’s largest automaker today.

Buick’s early influence was due in large part to its innovative design and powerful engines, which amazed investors with their ability to charge up hills – unlike many of the new automobiles at the time, which struggled to compete with horse-drawn vehicles. That power was on full display as Buick vehicles amazed audiences throughout the ‘20s and ‘30s, marching over rugged terrain, pulling elephants, and more crowd-pleasing tricks.

Post-War Success

Buick saw a brief break in war-time production, as the automaker focused on producing ambulances for the war effort, but after the war, they surged forward again. Buick sales reached more than half a million units during the middle of the century, and, even with an oil embargo and a trend toward smaller, lighter vehicles, Buick continued to innovate and bring Acworth area shoppers what they wanted most – quality.

Through the economic highs and lows of the 20th Century, Buick reinvented themselves, again and again, creating award-winning designs such as the Buick Special, the first efficient production aluminum V6, and the stunning Wildcat concept.

A Bright Future

It’s been clear from the beginning that, although not an easy success story, the engineers at Buick have remained committed to creating unique and affordable luxury vehicles that deliver on the promise of their founders – to build a reliable, powerful vehicle you can be proud to drive.

Learn More About the History of Buick

For tips on how to buy your next Buick, how to maintain your current vehicle, learn about good mileage on a used car, or to schedule a Canton area test drive of your favorite trim, contact an associate today.

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Riverside Buick GMC

125 S Dixie Ave Cartersville, GA

Phone: 770-382-5910


Phone: (770) 383-1821

125 S Dixie Ave Cartersville, GA


Phone: (770) 383-1821

125 S Dixie Ave Cartersville, GA


Phone: (770) 383-1821

125 S Dixie Ave Cartersville, GA
34.1627941 -84.7896022
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Riverside Buick GMC
Riverside Buick GMC
125 S Dixie Ave
Cartersville, GA, 30120 US
Riverside Buick GMC 34.1627941, -84.7896022.